Opt In
My observation of how opting out manifests in a lot of theaters results in what I would call the new culture wars. The young and savvy know how to send out the message of the organization. An army of interns is behind the Twitter feed and the Facebook status updates. They are choosing what articles and video your theater links to, they determine the question of the day to pose to your audience, while those higher up the food chain do the “important stuff”—make theater.
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