Clayton Lord is the director of communications and audience development at Theatre Bay, where he oversees communications, marketing, audience development, research and advertising. He is the project director for Counting New Beans, the national intrinsic impact study, and also runs Free Night of Theater, the Bay Area Big List and the Leveraging Social Media workshop series with Beth Kanter. He writes for Theatre Bay Area magazine and theatrebayarea.org, has contributed to Stage Directions, InDance, ArtsJournal.com, ARTSblog and ArtsMarketing.org, and has presented at the TCG, NAMP, and APASO conferences, among others. He holds a BA from Georgetown University in English and Psychology.